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brand experts.
A strategic communications consultancy and a film production studio. Rooted in Lagos. Global by design.

Lola Martins, Founder of TAP Creative

Led by

Lola Martins

Founder & CEO, TAP Creative

Launched TAP Creative in 2026 after 11 years in strategic communications and film production, honing the storytelling craft that has taken major brands and films to market.

Her career arc

Brands that shaped the practice

The discipline TAP Creative runs today was sharpened across these brands.

Dev-AfriqueDev-Afrique (color)
GlobacomGlobacom (color)
PwC
Policy Vault
Still Earth Capital
Still Earth HoldingsStill Earth Holdings (color)
AGX AIAGX AI (color)
Olam
Access BankAccess Bank (color)
WeLift KadunaWeLift Kaduna (color)
Tirex PetroleumTirex Petroleum (color)
Still Earth Construction

Selected Work

All work
Agency
Mart Trading Company

Launched Mart Trading Company and its agro-allied commodities trading platform into West Africa.

Through brand identity, market positioning and a launch architecture, Mart Trading Company and Black Market — its agro-allied commodities platform — now read to international buyers as West Africa's category leader in commodities trading.

See the case study
Agency
Fog, Imperium & Aurelius — work
Fog, Imperium & Aurelius

Brought one of West Africa's quietly leading service brands into clear view of QHSSE clients.

Through a refreshed brand identity and a media positioning strategy, Fog, Imperium & Aurelius (FIA) — delivering Quality, Health, Safety, Security and Environment (QHSSE) services to West Africa's regulated operators — now reads clearly to the buyers it serves.

See the case study
Agency
Samson Adekoya — work

Samson Adekoya

Turned a senior practitioner into a recognised public voice in his field.

Through strategic positioning, content architecture and a paper trail in tier-one Nigerian technology and business publications, a CIO, CTO or procurement lead encountering Samson cold now reads him at the seniority his peers have known for a decade.

See the case study
Studio

Sango

TAP Creative Studio's first original prestige television series, in production.

Sango follows the third Alaafin of the Oyo Empire — the historical king who became the orisha of thunder — in 15th-century Yorubaland. The series is AI-native, produced at the scale prestige television demands.

See the case study

If you're building a film, a brand, or the strategy that surrounds either, this is where the conversation starts.

Send a brief of what you're building and what's prompting the outreach. We'll come back with the right starting point.