We are thebrand experts.A strategic communications consultancy and a film
production studio. Rooted in Lagos. Global by design.
production studio. Rooted in Lagos. Global by design.
Led by
Lola Martins
Founder & CEO, TAP Creative
Launched TAP Creative in 2026 after 11 years in strategic communications and film production, honing the storytelling craft that has taken major brands and films to market.
Her career arcBrands that shaped the practice
The discipline TAP Creative runs today was sharpened across these brands.
Selected Work
All work
Launched Mart Trading Company and its agro-allied commodities trading platform into West Africa.
Through brand identity, market positioning and a launch architecture, Mart Trading Company and Black Market — its agro-allied commodities platform — now read to international buyers as West Africa's category leader in commodities trading.
See the case study
Brought one of West Africa's quietly leading service brands into clear view of QHSSE clients.
Through a refreshed brand identity and a media positioning strategy, Fog, Imperium & Aurelius (FIA) — delivering Quality, Health, Safety, Security and Environment (QHSSE) services to West Africa's regulated operators — now reads clearly to the buyers it serves.
See the case study
Technology Leader
Built the positioning and public presence of a senior enterprise technology leader.
Through strategic positioning, a rebuilt LinkedIn profile, proof case studies and articles placed in two business and technology publications, an enterprise technology leader in regulated industries can now show buyers the work behind his record.
See the case studySango
TAP Creative Studio's first original prestige television series, in production.
Sango follows the third Alaafin of the Oyo Empire — the historical king who became the orisha of thunder — in 15th-century Yorubaland. The series is AI-native, produced at the scale prestige television demands.
See the case studyResources
Our latest and greatest.
- Kairos
Tool
Kairos. The AI Marketing Strategist.
Kairos — the Greek word for the opportune moment. Tell it about your business and it builds the positioning, audience map, and channel plan you need to seize yours in this attention-scarce world. In minutes.
Latest essay
Why AI keeps almost writing in your voice.
On the architecture of voice — why a model that gets close still misses the thing that makes you sound like you.
YouTube series
Building TAP Creative.
Watch the strategy decisions, the tools, and the deployments behind TAP Creative being built. New videos Wednesday and Saturday.
See what else we’re brewing.
Keep exploringIf you're building a film, a brand, or the strategy that surrounds either, this is where the conversation starts.
Send a brief of what you're building and what's prompting the outreach. We'll come back with the right starting point.